With our built-from-scratch technology that covers every stage of the loan process, LendingHome has opened access and simplified a way for real estate investors—both novice and experienced—to get financing, generate wealth, and build businesses. Since founded in 2013, we have funded over $5 billion dollars worth of loans across 23,000+ projects becoming the nation’s largest hard money lender. Combining the best technology and the most knowledgeable people, LendingHome has raised $215MM in venture capital, has grown to a team of over 300, and has been featured on the Forbes Fintech 50 list for two years running. LendingHome is uniquely positioned to become the next great financial services brand powered by the most advanced mortgage platform in the world.
A Customer Segment Marketing Director is a go to market expert and an internal champion whose buyer and product knowledge allow them to deliver exceptional:
Positioning and Messaging: In conjunction with the Product Manager and Sales, Segment Marketing outlines the product positioning which establishes the differentiated value proposition to their buyer. This is further detailed in creative, compelling messaging which links each key differentiator to customer benefit.
Segment Launch Strategy and Execution: Launch strategy is the high-level planning that happens before a product goes to market. Segment Marketing uses in-depth market research and competitive analysis of target markets and how to best introduce or re-introduce products into their customer stakeholder segment across all marketing channels.
Content Assets: In conjunction with campaign demand marketing, Segment Marketing defines the content that convinces their target customers to demand or pull product through the funnel through to close. Segment Marketing defines the conversations to participate in that lead to sales.
Sales Support: Sales reps need great sales tools. For example, they often need good product training, a solid product presentation, and a compelling demonstration. Segment Marketing works with sales to determine what sales tools they need and what points to emphasize.
5-10 years as a professional flipper, or marketing/selling to professional flippers
Leadership and Program Management: Cross Functional and In-Function
Research: Competitive, Buyer & Product
Planning: Revenue, Growth & Launch
Clear, effective written communication skills are a must
LendingHome in the News
Forbes: The Future Of Real Estate: Fintech 50 2019
Mortgage Professional America: LendingHome surpasses $5 billion in loans in five years
San Francisco Business Times: S.F. fintech aggressively expands into lending for rental houses
Curbed: How Wall Street, Silicon Valley Institutionalized Home Flipping
Officelovin’: A Tour of LendingHome’s New San Francisco Headquarters
Benefits and Perks
Career Growth: We foster an environment that encourages opportunities to use your voice, make an impact, and move towards your long-term goals.
Lunch & Snacks: Hungry? We have you covered! Enjoy catered lunches and Bagel Wednesdays—and don’t forget to take your pick of healthy snacks and drinks daily from our fully stocked kitchen.
Work-life Balance: With our flexible time off policy, you can enjoy a well-rounded lifestyle while easily balancing work, travel, loved ones, and passions.
Family Matters: We know your role here might not be the only one you have. Enjoy your job as a parent and welcoming your new bundle of joy with our competitive parental leave policy.
Commuter Benefits: Travel from A to B without the stress. We help you save money on your commute to work with pre-tax deductions and a monthly stipend.
Product Ownership: We recognize your hand in making our business great. With offered equity, you can claim your stake in our growth.
Health Insurance: Your well-being is important to us. Our comprehensive medical, dental, and vision plans ensure that your mind and body are in good keeping.